LEGO Life

Inspiring kids to connect and express their creativity in a world of their own

To tell parents all over the world about LEGO Life, a new safe social app for kids, we built a whimsical “factory” comprised of over 10,000 LEGO bricks.

To launch LEGO Life, a new social app for kids, LEGO asked us to create a campaign to get parents to buy in and give permission for their kids to participate. We partnered with LEGO’s own Master Builders to take our audience on a fantastic journey inside the app to meet a crew of Minifigures who are busy making lots of ‘great stuff happen.’

The “factory” became the centerpiece of a campaign that included online video, as well as interactive Facebook Canvas and Instagram Story units.

With close to 3 million views and counting, and an exponential increase in downloads, the campaign and the app continue to win over kids and parents alike.

Facebook Carousel Ad

Facebook Canvas Ad

AWARDS

• Hatch Merit - Illustration and Animation