LEGO Technic Shorts

Stopping brick builders in their tracks on social media

To graduate young LEGO enthusiasts into more complex product lines, we snuck Technic vehicles into stop motion shorts featuring popular LEGO themes.

LEGO experiences disproportionate consumer dropoff when kids around age 9 begin to outgrow core LEGO play themes. We helped LEGO minimize that flight risk by introducing kids to next-level Technic playsets before the dropoff begins. To do so, we created a series of stop-motion video shorts that infiltrated LEGO Technic vehicles into storylines featuring popular LEGO play themes.

With over 2 million views and heightened engagement, the series was a great success.

Awemazing!

Lloyd Gets Distracted

The Heist

AWARDS

• W3 Award - Online Video, Web Series
• W3 Award - Online Video, Toy and Hobby
• Hatch Bronze - Elements of Advertising: Illustration & Animation
• Hatch Merit - Digital: Advertising Campaign