LEGO Elves Experience

OPENING A BRANDED PORTAL TO A WORLD OF MAGIC

We created an immersive, animated site experience at Nick.com, where kids could discover the new world of LEGO Elves and explore Elvendale-themed playsets.

Based on the success of the LEGO Friends BFF Book work, we created the LEGO Elves experience. Also hosted on Nick.com, this site allowed girls who prefer fantasy-based play to explore and learn about the entirely new LEGO Elves play theme. Girls could learn about the characters, get caught up on the storyline, and explore the world of Elvendale.