To promote new product launches in digital channels, we transformed print assets into dynamic, interactive media campaigns.
Every campaign to launch a new product has both print and digital components. Reebok had the print side covered but digital was outside their expertise. To round out their campaigns, we translated their print assets to digital media in placements from simple banner to mobile rich media and site takeovers. Translating assets meant for print is not an easy task. We sought ways to bring those static assets to life to reach an audience that expects to be wowed.
Perfect Never Featuring Gigi Hadid
Animated Banner

Expanded Banner

JJI - Unleash Explosive Power
Animated Banner

Site Takeover

Classic Leather - Unclassified
Animated Banner

Rich Media Interstitial

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